Howdy all…does seem like more and more sites are chucking out open betas of their homepages these days, very web 2.0.
The grand daddy I suppose was the BBC one - [ http://www.bbc.co.uk/blogs/bbcinternet/2007/12/a_lick_of_paint_for_the_bbc_ho.html ] which most people probably saw, but recently Facebook have rolled out a new one as well as the retailer Comet.
Why have they all bothered?
Well, first of all, its much better to get real users to test sites out rather than the creators. They respond in so many unexpected ways, to things that you maybe didn’t even think were important at the time.
Secondly, if its a public beta, its a damn site cheaper to sort out that running a more formal usability test. Recruiting participants,
Thirdly, in web 2.0 land (tm), involving users in virtually everything is one of the main tenets of running and managing an online prescence. If users are publicly involved in the consultation around a new home page, they will certainly feel a greater sense of engagement with it and ownership over it.
So, to get the best out of it, here is my top ten (ahem, er, seven) for running a public beta:
- Make sure you have enough changes to make a beta out of - nobody is going to bother to check out the new beta of your new contact us icon. Just roll that one out as usual.
- Make it clear how people can send comments on the beta
- Tell people what you are going to do with your comments
- Tell users of the alpha site that you are doing a beta
- Check you have good stats to record how many views your beta is getting
- Seed links to the beta through chosen forums, to try and get the word out in as many ways as possible
- Play nice with your users now - if it all goes well for this beta, users will also get involved in future rollouts and might be interested in helping out on other things
Any examples on the interwebs currently?
Well, Comet has a new beta out:
www.comet.co.uk/shopcomet/betahomePage.do?zone_id=13
and what I quite like about it is that users comments are actually public here:
www.betacomet.co.uk/
which is a rare thing. The BBC has a new gardening site here:
www.bbc.co.uk/gardening/
and the comments go here:
www.bbc.co.uk/vision/genres/feedback.shtml?genre=gardening
but aren’t public, at least it tells you what is going to happen to them anyway.
If I find any more, I will post them back here.