Anish Kapoor in Kensington Park with Sky Mirrors installation

Part of this world famous sculptor's collection was brought to the Royal Park of Kensington, installed in some wonderful locations as part of an initiative to bring art works to public spaces. The site used an innovative feature to display large photographs full screen behind the text, with the ability to swap backgrounds on your way through the site. To launch the site, a campaign was created for visitors to the exhibition. Anyone taking a photograph and uploading it to Flickr, with a hashtag, would be entered in to the competition. All entries were then fed back into the main website and visitors to the site were allowed to vote for their favourite, leading to the winner being announced on social media for the site, branded to match the look and feel of the rest of the website.

Visit the site: http://www.serpentinegalleries.org