The Rochdale Pioneers prototype site
As part of the 2012 celebrations for the U.N. International Year of Co-operation, the British Youth Film Academy planned a unique collaborative film project. Going back to the roots of co-operation in Rochdale, the film would celebrate the central tenets that run through all co-operatives today. The prototype site featured a range of different content, including background history and images from the period. A Google-powered map featured allowed people to leave their comments and calculate how far they are from Rochdale. An email newsletter and targeted social media allowed people to keep in touch with the project as it came to fruition, culminating in a Film 4 screening for this amazing micro-budget production.